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    • Featured Business Profiles
    August 09.2025
    2 Minutes Read

    Why the Role of a Battery COO Goes Beyond Manufacturing Duties

    Executives discussing battery COO responsibilities in a boardroom.

    Beyond the Factory: Understanding the Role of a Battery COO

    When talking about positions in battery manufacturing, the typical assumption is that the COO spends most of their time overseeing production lines. However, this narrowly defined perspective overlooks the multifaceted responsibilities intrinsic to this role. As the COO of Proterra, my work expands far beyond the factory floor, focusing on innovation, mission alignment, and an empowered workforce.

    The Importance of Manufacturing Excellence

    At the heart of Proterra's operations lies a commitment to manufacturing excellence. Producing batteries today isn’t just about assembling parts; it requires precision engineering and an unwavering focus on quality at every phase. The modern landscape mandates the integration of cutting-edge technologies, such as automation and advanced manufacturing techniques, to meet the rigorous demands of zero-emission initiatives.

    Steering Towards Our Mission

    Every aspect of our operations must resonate with our mission to provide innovative battery solutions. As COO, it is crucial for me to ensure that all employees understand their individual contributions towards this larger objective. This involves clear communication and strategic planning that addresses long-term goals and actionable execution. Motivating teams to align their work with our vision fosters a sense of ownership and commitment that is invaluable.

    Cultivating a Thriving Operating Culture

    One of the most rewarding elements of my role includes developing and evolving our operating culture. Unlike older companies, where production models are often entrenched, we have the unique opportunity at Proterra to craft a culture from scratch that aligns with our specific goals. By emphasizing principles like accountability, respect, and continuous improvement—fueled by methodologies like 5S and Kaizen—we empower employees to solve problems creatively and collaboratively.

    Investing in People Development

    Operations aren’t just about processes; they’re fundamentally about people. Strengthening our workforce begins with the recruitment of the right talent and doesn’t end until each team member feels engaged and valued. By investing in training and opportunities for personal and professional growth, we not only align individual ambitions with our organization's needs but also cultivate future leaders. Celebrating the achievements of our team members—whether they remain with Proterra or move on to new challenges—reinforces the vibrant community we aim to foster.

    Our commitment to sustainability and innovation extends beyond manufacturing. It’s reflected in every person who contributes to our mission. As we look ahead, building a resilient operating culture and investing in our team remain at the forefront of our strategy, ensuring that everyone is motivated and recognized for their role in powering a sustainable future.

    Call to Action

    If you are passionate about cutting-edge technology and want to be part of a transformative mission toward sustainability, consider exploring careers in this dynamic industry. Fostering innovation is not just about what we produce but also about the people and culture that enable us to achieve our goals.

    Eco-Tech

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    02.24.2026

    Non-Tesla Used EV Prices Fall by $1,000: What Buyers Should Know

    Update Declining Prices: The Impact of the Ev Tax Credit Removal As new policies emerge, the electric vehicle (EV) market is facing significant shifts. With the recent elimination of the federal tax credit for EVs, including the notable $4,000 credit for used models, non-Tesla used EVs have seen a pricing decline. According to a comprehensive analysis by iSeeCars, the average price for non-Tesla used EVs decreased by approximately $1,000, showcasing a 3.6% drop from $24,629 to $23,738 from September 2025 to January 2026. This presents an opportunity for potential buyers who are interested in leveraging the available deals. Understanding the EV Market Dynamics This recent price adjustment raises essential questions about the broader auto market trends. For context, the EV share of the used vehicle market fell from 3.5% to 2.8%, indicating that while prices are coming down, the demand may also be fluctuating. It is crucial for buyers to understand how these market dynamics will influence both pricing and overall availability in the next few months. As consumers navigate this scenario, they may begin to reassess their options and preferences regarding EV ownership. Comparative Market Trends: How Teslas Stand Apart Interestingly, while non-Tesla EV prices dropped, Tesla used car values surged; notably, the prices for models like the Tesla Model S and X rose by over 8% and 10% respectively. This contrast may suggest that Tesla's market strength remains resilient even in a transitioning landscape. With Tesla controlling a significant portion of the market, pricing trends may continue to diverge from those of other manufacturers. Future Predictions: What Could the EV Market Look Like? As the effects of subsidy removal ripple through the market, experts believe that further price adjustments can be expected in the coming months. Analysts predict that some non-Tesla EV prices could stabilize as the initial shock of the tax credit elimination wears off; however, the long-term implications of reduced consumer incentives may lead to a clearer bifurcation between Tesla and non-Tesla offerings. Potential buyers should remain attuned to market forecasts and understand how these shifts could translate into greater affordability. Actionable Insights: Opportunities for Consumers For those in the market for a used EV, now may be a prime time to negotiate. With dealerships potentially left holding higher-priced vehicles due to the discontinuation of consumer incentives, buyers might find they have more leverage. Leveraging recent market trends, consumers should feel empowered to negotiate prices when shopping for used EVs, particularly non-Tesla models that have seen recent price declines. Conclusion: Embrace the Change As the electric vehicle landscape continues to evolve, prospective buyers have a unique opportunity to capitalize on decreasing prices for non-Tesla used EVs. Increased awareness about negotiation tactics and an understanding of market trends can empower consumers to make informed purchases. Whether you are a first-time buyer or looking to upgrade, the current market offers pathways to access eco-friendly transportation affordably.

    02.24.2026

    New EV List Prices Drop by $1,500: Key Insights for Eco-Conscious Buyers

    Update Electric Vehicle Prices Are Shifting: What You Need to Know In the rapidly evolving landscape of electric vehicle (EV) prices, recent data reveals a notable decline in new EV list prices across the United States. According to analysis from iSeeCars, electric vehicle prices have dropped by 2.3% between September 2025 and January 2026, contrasting with a 2.5% increase in the prices of new gas-powered cars. The average list price for non-Tesla electric cars plummeted from $63,327 to $61,860, while internal combustion vehicles saw a rise from $46,290 to $47,427 during the same period. Why Are EV Prices Dropping? The significant drop in EV prices can largely be attributed to the expiration of the $7,500 federal EV tax credit. This tax incentive had previously bolstered the demand for EVs, making them competitive with gas-powered alternatives. The cessation of this incentive has prompted manufacturers, particularly mainstream brands, to lower their prices to entice potential buyers. Models like the Hyundai Ioniq 5 experienced staggering reductions of over $7,000, amounting to a 13.8% price cut, while the Chevrolet Equinox EV followed closely behind with an 8.7% drop. Rising Costs in Luxury EV Models Interestingly, while many lower-cost electric vehicles are seeing their prices drop, luxury models are uncharacteristically increasing in value. Higher-priced EVs that target less price-sensitive consumers, like certain premium models, have experienced price hikes. This divide underscores the shifting dynamics in the EV market, where budget-friendly options are becoming more affordable, yet luxury models are maintaining their price integrity. The Secondary Market and EV Demand The used EV market is on a different trajectory, reflecting the aftermath of the tax credit's end. A recent report noted that used EV prices fell for most models outside of the Tesla range, which surprisingly increased due to consistent demand. iSeeCars has indicated that average prices for Tesla models surged 4.3% amidst plummeting values for other used electric vehicles, which underscores the strong brand loyalty Tesla holds amongst consumers. Future Insights: Trends and Expectations for 2026 Looking ahead, it’s clear that the electric vehicle landscape will continue to transform. While sales volumes did slump at the end of 2025, experts predict new affordable models like the Nissan Leaf and Chevy Bolt will hit the market this year, potentially revitalizing consumer interest. Furthermore, Tesla's introduction of the more budget-friendly Model 2 is anticipated to reshape the entry-level EV sector. Decisions You Can Make With This Information As potential buyers navigate through these changes, it is critical to consider the pros and cons of entering the electric vehicle market now or waiting for newer models. The immediate availability of significantly reduced prices presents an opportunity for budget-conscious consumers, but the impending arrival of more affordable EV alternatives might also be worth awaiting. Being informed empowers consumers to make choices that not only suit their financial situation but also align with their values of sustainability and environmental responsibility. Conclusion: Embracing the Electric Future The recent 2.3% decline in electric vehicle list prices opens the door for more consumers to embrace eco-friendly driving. Now might be the perfect time to explore the growing options available in the EV market. As trends indicate, the future of electric vehicles is promising, with both quality and affordability increasingly within reach. Buyers should stay informed and prepared to act amidst this evolving landscape, tapping into the benefits of eco-innovation while supporting a greener future.

    02.24.2026

    Revolutionizing Electric Vehicle Sales: EU Fleets Law Could Secure 57% of Carmakers’ Needs

    Update How New EU Laws Could Revolutionize Electric Vehicle Sales The introduction of a new EU law designed to electrify the vehicle fleets of large companies presents an exciting opportunity to shift the electric vehicle (EV) landscape. According to research from Transport & Environment (T&E), this law could secure up to 57% of the EV sales necessary for car manufacturers to reach their CO2 targets by 2030. However, achieving this potential hinges on lawmakers substantially increasing the proposed electrification targets. Current Targets vs. Ambitious Goals The European Commission’s current proposal sets a target of only 45% for member states to electrify new cars registered under large companies—an insufficient figure to meet the growing demand for EVs. Analysis indicates that if the fleet electrification target is raised to 69%—and plug-in hybrids are excluded—carmakers could see substantial gains. For instance, companies like BMW could capture 72% of new EV sales, Volkswagen 61%, and Volvo 59%. The Need for Leadership in the EV Market T&E emphasizes that without an increase in targets, large companies will not be motivated to lead the EV transition, resulting in a business-as-usual scenario. In just six EU member states, large companies would theoretically be required to electrify faster than the overall market. Otherwise, in 21 other member states, they would either lag behind or match broader EV uptake levels. “Designing a fleets law that doesn’t require large companies to lead is like building a house that no one will ever live in,” says Sofie Grande y Rodriguez, Clean Fleets Manager at T&E. Tax Reforms as a Catalyst for Change A noteworthy case study comes from Belgium, where significant tax reforms were instituted in 2021. By phasing out write-offs for internal combustion engines and plug-in hybrids, the country saw corporate EV registrations soar to 54% by 2025. In stark contrast, Germany, which has not implemented similar reforms, saw only 19% of its corporate vehicle market transition to electric. The Impact on Local Manufacturing Increasing the EV target has further implications for local economies and manufacturing. Recent data shows that 74% of new corporate EVs registered in the EU in 2025 were produced within Europe, and this trend is projected to rise if only EU-made vehicles qualify for financial incentives. Under a 69% EV-only fleet target, European manufacturers could potentially sell an additional 1.9 million EVs by 2030. Otherwise, the lower 45% target would limit this to just 1.2 million, cooling the exuberant production potential of companies like Volkswagen. Capitalizing on a Growing Market As large corporations adapt to these changing laws, the move towards electrification not only supports OEMs but drives a larger workforce as well. The introduction of stronger fleet laws could become a pivotal turning point for European car manufacturers, morphing regulations into a powerful demand driver for the eco-friendly car industry. More ambitious fleet targets will not only bolster manufacturing jobs but align with wider EU sustainability goals, potentially transforming the EU into a leader in electric mobility. Therefore, it becomes imperative for lawmakers to view these targets as a strategic imperative rather than mere numbers. Conclusion: The Path Forward for EV Legislation In conclusion, to harness the full potential of the EU fleets law, decisive action is required. Companies and policymakers need to collaborate to ensure that the targets set not only encourage but mandate the leadership of large enterprises in the EV revolution. As the stakes grow higher, it’s time for stakeholders to commit to transforming the automotive industry for a sustainable future.

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