Why a Majority of Americans Support Deposit Return Systems for Recycling

Majority of Americans Favor Deposit Return Systems for Recycling

A recent survey conducted by Every Can Counts reveals that 58% of American participants support deposit return systems (DRS) for beverage packaging, especially aluminum cans. This study, which involved over 16,000 participants across 16 countries, highlights a significant global trend with 71% backing DRS worldwide. Notably, the support translates into a compelling narrative: while only 37% of aluminum cans without deposits are recycled in the U.S., those subject to deposits boast a recycling rate of 75%. Globally, DRS consistently achieves rates above 90%, showcasing its effectiveness as a standardized recycling mechanism.

Understanding the Benefits of DRS

Deposit return systems are designed to incentivize users to return beverage containers by offering monetary refunds. As Scott Breen, president of the Can Manufacturers Institute, states: "Deposit return systems are an effective, commonsense approach to incentivize Americans to recycle used aluminum beverage cans." This assertion is backed by a prior survey, which indicated overwhelming support among voters for these programs. Currently, 10 states and Guam utilize DRS, and the residents of these regions demonstrate even higher enthusiasm, with 90% approval.

Age-Based Support and Opportunities for Educational Outreach

The survey illustrates a generational divide in the perception of DRS, with support increasing significantly as participants age: 59% among Gen Z, 67% among Millennials, 74% among Gen X, and 80% among Baby Boomers. This trend suggests that, while older generations are largely supportive, younger individuals display a desire for education and outreach to foster further engagement. Educators and program advocates must respond to this gap by developing targeted communication strategies to increase awareness around the importance of these systems.

Environmental Implications of DRS Adoption

Another striking finding is the concern for environmental issues linked to single-use packaging. A staggering 87% of surveyed individuals argue that all single-use beverage packaging, including cans and PET bottles, should be subjected to DRS. This sentiment aligns with a broader acknowledgment among nine in ten people worldwide that plastic waste is a critical environmental challenge, comparable to climate change.

Survey Insights on Circular Packaging

Half of the global respondents view circular packaging as an essential recycling component, linking it to the process of continuously recycling materials back into their original product forms. However, despite the strong recycling potential of aluminum, only 17% of those surveyed recognized aluminum cans as the "most recyclable" beverage packaging, positioning glass and PET in a more favorable light. This discrepancy emphasizes the need for widespread awareness campaigns stressing aluminum’s sustainability credentials.

DRS and Its Role in America’s Circular Economy

The implementation of DRS serves not just as a collection mechanism but as a crucial bridge connecting consumer behavior with the principles of a circular economy. Collectively, the insights derived from the Every Can Counts survey reveal that enhancing consumer knowledge about recycling processes can stimulate behavior change. An overwhelming 71% of respondents expressed openness to adjusting deposit fees based on container size, illustrating the potential for customized engagement strategies.

Conclusion: The Road Ahead for DRS in America

As we see a growing consensus around deposit return systems, it is imperative that citizens, lawmakers, and stakeholders come together to leverage this momentum. With increasing support across generations, particularly among older populations, the enthusiasm for DRS presents an essential avenue for improving recycling rates and addressing environmental concerns significantly. This push for greater recycling, engagement, and educational outreach could transform America's approach to waste management and sustainability.