IDTechEx Predicts Tremendous Growth in Rare Earth Element Recovery by 2046

What to Expect for Deposit-Return Systems Growth in 2026

Update Exploring the Future of Deposit-Return Systems in Recycling The future of recycling, particularly regarding deposit-return systems (DRS), is set to gain remarkable traction in the coming years. Tove Andersen, CEO of Tomra Systems ASA, has highlighted the growing momentum for DRS across the globe, driven by increasing policies that mandate better waste management practices. In Europe, the push to achieve a 90 percent collection rate for single-use bottles and cans by 2029 serves as a noteworthy catalyst for the adoption of these systems. As Andersen points out, effective DRS setups can capture up to 90 percent of beverage containers, thus presenting not only an environmental solution but also a compelling case for businesses to engage with circular economy principles. The Intersection of Urbanization and Recycling As urban populations swell, cities are facing unprecedented challenges in managing waste. More than half of the global population currently resides in urban areas, putting immense pressure on existing waste systems. Andersen projects that cities will increasingly adopt smart solutions, such as automated sorting technologies that deepen recycling efficacy and engagement. In Aarhus, Denmark, Tomra's reverse vending machines collected over 1.5 million reusable cups in two years, exemplifying how technological integration into urban environments can streamline the circular economy. The Role of AI in Recycling Efficiency Indeed, the integration of AI and machine learning with optical and sensor-based sorting systems is transforming the waste management landscape. This technological evolution plays a pivotal role in addressing not only labor shortages but also in meeting rising recycling targets. The state-of-the-art sorting technology at Tomra's Områ facility in Norway illustrates this advantage, effectively processing all plastic waste in the country. As the pressure mounts for recycling facilities to keep costs low and effectiveness high, the shift towards automated systems is expected to accelerate. A Global Shift Towards Circular Economy According to Andersen, businesses are increasingly viewing circular systems as integral to their core strategies, viewing sustainability not just as a responsibility but as a competitive advantage. This aligns with broader trends across industries as companies adapt to stringent regulations and evolving consumer expectations. As environmental consciousness rises among consumers, they are demanding more from brands in terms of sustainability. The move towards circularity helps mitigate climate change and reduces dependency on virgin materials, which come with their own set of geopolitical risks. Practical Implications for Businesses For businesses willing to adopt these practices, the implications are profound. Not only can they lower waste and improve operational efficiency, but they can also enhance their market reputation in a growing eco-conscious consumer base. Companies like Unilever and Adidas exemplify how sustainable practices can be woven into their operational DNA, positively impacting employee engagement, attracting talent, and ultimately leading to cost savings and a better bottom line. Critical Conversation on Sustainability The dialogue around sustainability in recycling systems is crucial, reflecting a collective understanding that our environmental legacy depends on the choices made today. As communities and industries respond to heightened awareness of climate change and resource scarcity, the role of DRS in the larger narrative of recycling and resource management cannot be overstated. The shifting perspectives in corporate strategies will likely drive more innovations tailored to enhance sustainability and efficiency in waste management. In conclusion, the insights provided by Tomra’s leadership on DRS and recycling offer a glimpse into a future where technology and policy work hand-in-hand to create smarter, more sustainable waste management systems. Stakeholders across sectors must embrace these trends and the innovative solutions they bring, ultimately securing both their competitiveness and a healthier planet.